Avian Recording Company sets first Los Angeles showcase for July 14

Avian Recording Company will bring its first label showcase to Gold-Diggers in Los Angeles on July 14, 2026, featuring performances from Brendan O’Hara, BoyCoy, John Juan and A.Roc Beta. The event marks a new live push for the Ashland, Oregon-based collective after its debut vinyl release earlier this spring. Why it matters: - The showcase gives Avian Recording Company its first Los Angeles label event and a public stage for four artists the collective is pushing together. - The appearance at Gold-Diggers puts the young label in front of a major music-city audience as it builds momentum beyond its first physical release. What happened: - VLSF Presents! is presenting Avian Recording Company’s label showcase at Gold-Diggers in Los Angeles on July 14, 2026. - The lineup includes Brendan O’Hara, BoyCoy, John Juan and A.Roc Beta. - Tickets are available through DICE or at the door on the day of the show. The details: - Avian Recording Company was founded by Angel Roché Jr., who performs as A.Roc Beta, and Zoë Poledouris. - The label is based in Ashland, Oregon. - Avian describes itself as a label and creative collective focused on storytelling and melodic hooks. - The roster spans alt-folk, indie, alternative rap and chamber-pop-influenced sounds. - Brendan O’Hara brings an alt-folk, raw indie sound. - BoyCoy performs alternative rap. - John Juan brings coastal alt-folk and surf-influenced sounds. - A.Roc Beta’s sound bridges folk-pop, indie rock and cinematic chamber pop. - Avian released the vinyl sampler “FLIGHT PATTERNS” earlier this spring as its first 7-inch record. - The sampler is described as a collection of “sunset-drenched indie and soulful tracks.” - Check out the “FLIGHT PATTERNS” 7” was referenced in the source text, but no usable URL was provided. - Angel Roché Jr. is a Grammy-recognized multi-instrumentalist. - Angel Roché Jr. has worked with Ziggy Marley, Dave Navarro and Taj Mahal. - Angel Roché Jr.’s first solo single as A.Roc Beta was a cover of “I Will Follow You Into The Dark” by Death Cab For Cutie. - A.Roc Beta’s follow-up single, “Right Now,” is playing on more than 20 radio stations. - Critics described “Right Now” as “Really nice on the ears” and “smooth and dreamy overall.” - Angel Roché Jr. has also recorded music for “The Simpsons” and the trailer for the video game “Remnant 2.” - Angel Roché Jr. and Zoë Poledouris are in the studio with producer Sylvia Massy finishing the next LOONER album. Between the lines: - The showcase positions Avian as both a label and a scene-building project, not just a release vehicle. - The mix of genres suggests the collective is trying to build a recognizable identity around range, not uniformity. - The Los Angeles booking signals an effort to expand reach from Ashland into a larger industry market. What’s next: - Avian Recording Company will stage the showcase on July 14 at Gold-Diggers. - The collective is also continuing work on the next LOONER album with Sylvia Massy. - A.Roc Beta’s current radio play for “Right Now” gives the label another promotional lane as the showcase approaches.